Seduce Your Customers: An Entrepreneur's Guide to Marketing by Kerry Szymanski

Author:Kerry Szymanski
Language: eng
Format: mobi
Published: 2014-04-25T16:00:00+00:00

Love Note: Inspire customers to talk about your brand with refer-a-friend programs, where they are rewarded with discounts, free upgrades or other promotions.

Friends and Family Discount

You can also use your employees as your brand champions by giving them coupons to distribute to their friends and family. Employees who are enthusiastic about your brand will want to share it with their loved ones, especially if it’s an exclusive offer. Friends and family customers love special discounts, because they feel that they’re part of an exclusive club.

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